Lowrance Marine Electronics

Lowrance invented fishing technology and continues to refine electronics equipment and applications today. CHIRP Sonar provides the best in underwater imaging, both downward and to the sides. Highly accurate, built-in GPS and C-MAP charts navigate you to your favorite fishing spot.

Since the introduction of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has launched a staggering number of new products and features that truly redefine marine electronics -- such as StructureScan® HD with SideScan and DownScan Imaging™ picture-like views, Broadband Sonar, Trackback™ review for scrolling back in live sonar history, low-power and high-definition Broadband 4G Radar for navigating in any and all conditions, StructureMap to develop your own map data, and a wide range of fresh and saltwater mapping products. Extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance marine electronics continue to set the bar for the best recreational fishing technology.

Lowrance sonar fish-finders and GPS chartplotters consistently outscore the competition for performance, functionality and screen clarity. The Lowrance product line offers a size and price to suit every need and boat, and you can depend on their Research & Development program to deliver regular upgrades and improvements. The Lowrance radar family includes the revolutionary Broadband Radar, and the Lowrance StructureScan begins a new era in underwater viewing.